Content & Coffee-Merry Bruns, Host-April 2005


"Content & Coffee" "RSS & BLOGSs-WHAT'S IN IT FOR YOUR BUSINESS?" Speaker presentations- Sponsored by Merry Bruns, ScienceSites Communications and The National Women's Business Center , Washington DC TOPIC: RSS, blogs - they're everywhere and you know they're hot. Major corporations, political candidates, and small businesses are adding these tools to their marketing mix. Are they the latest techno-fad, or can they help your business? Join our expert panel for an practical, interactive seminar on the business value of corporate blogs and RSS Feeds. If you use your web site to communicate with your customers, or potential customers, you'll see how these influential emerging technologies can help you get them the information they want, fast, while saving your time and sanity. And if you're involved in e-mail marketing, you'll learn how RSS feeds can help you avoid getting lost in spam filters and reach a highly targeted, self-selected audience. Merry Bruns, Science Sites Communications, Moderator SPEAKER BIOS AND PRESENTATIONS: Sabrina Pacifii Sabrina I. Pacifici, Law Librarian -Founder/Editor/Publisher, LLRX.com (webzine on law and technology resources, published since 1996) -Author of beSpacific.com (www.bespacific.com, the blog on law and technology news) Blog resources, and presentation ("Blogs...Got Content!" (PDF) April 24, 2005) Sabrina I. Pacifici has been an active member of the online legal community for over two decades. She created the journal PLL Perspectives in 1989, and served as its only editor and publisher until 1996. She then turned her focus to web publishing, and developed one of the first webzines targeted to the legal research community. Launched in November 1996, LLRX.com was quickly established as a reliable online resource for researchers to leverage the expanding content of the World Wide Web. With Sabrina as the Editor, Publisher and Web Manager, the site has consistently been recognized as a publisher of comprehensive, well-documented, non-partisan reviews, guides and content-rich resources on web-related applications, tools, services, links and related information invaluable to legal researchers. In January 2003, Sabrina launched beSpacific.com, a current awareness monitoring blog, updated daily, on breaking legal, technology and research related news and primary resources. She is the site's solo author, which has a searchable database of over 6,500 postings. Sabrina has an M.S. from The Catholic University of America, School of Library and Information Science. Sabrina has authored many articles on legal technology topics , delivered numerous presentations at professional conferences nationwide, and has for the past two decades worked with a global 10 law firm, managing library and research services, and developing technology resources. She is the developer/web manager of the firm's cyberlaw site and firmwide research intranet, creates, authors and maintains enterprisewide blogs, and provides expert research and practice technology services. Cheryl G. Contee Cheryl Contee, Senior Consultant Issue Dynamics, Inc., Washington DC 20006 www.idi.net Presentation Cheryl has extensive non-profit and business online content development, marketing, communications and fundraising experience. From 2001-2004, Cheryl was Webmaster and Brand Manager at Oceana, a start-up international ocean advocacy organization. Cheryl has been widely credited both within and without Oceana as creating a credible, trusted brand identity for the now-prospering non-profit. Oceana websites, Oceana.org and OceansAtRisk.com, have won a combined nine awards in 2001, 2002 and 2003 including o Cool Site of the Day for Earth Day 2002, o Webbie World's Hot Pick and User's Choice awards ("Great site… design, navigation, content”) and o the Democracy Online Project's Golden Dot Award for Innovation and Civic Excellence in Online Campaigning. Cheryl's work helped Oceana recruit more than 100,000 e-activists and over 25,000 paying members to donate their time and money on behalf of the world's oceans. Prior to joining Oceana, Cheryl was a Senior Producer at Discovery Communications and oversaw creative operations and marketing for all of Discovery's interactive media outside of the US in Asia, Europe and Latin America. Her team of over 40 creative professionals worldwide extended international cable TV brands online including Discovery Channel, Animal Planet, Health Channel, Travel Channel through a multilingual network of websites, e-commerce partnerships, interactive TV projects, and wireless platforms. Page views during Cheryl's tenure rose from 70,000 monthly to 4.3 million per month at peak levels within one year resulting in two industry awards and profitable advertising sales for Discovery's TV and online sales. Cheryl received a degree at Yale University with a major in Ethics, Politics and Economics. She also has an International Executive MBA from Georgetown University. Nancy McCord nmccord@mccordweb.com McCord Web Design Voice: 301-705-7303 Fax: 301-705-7302 Presentation Nancy McCord is the Owner and Web Designer for McCord Web Design. McCord Web Design has been providing professional web communication services for 4-years nationwide. The firm provides a wide range of services from web design and development, e-newsletter design and campaign management, webmaster outsourcing services, blog set-up, feed creation and maintenance, to Internet marketing. Nancy McCord received specialized training in web design at the College of Southern Maryland and has a Bachelors Degree from the University of Florida. She is a Professional member of the American Institute of Graphic Artists (AIGA), member of the International Webmaster Association, the HTML Writers Guild, and is active in her church, First Baptist of Alexandria, Virginia. Nancy has received the Civilian Meritorious Public Service Award from the Navy presented by Vice Admiral P.M. Balisle, Commander of Naval Sea Systems Command, for her design and implementation of a 400 plus page website for the NAVSEA Reserve Program and Naval Reserve Engineering Duty Officer Community website in 2004. Constantly striving to master new techniques and ride the crest of new technologies, Nancy has been using feeds and Blogs for over a year already. Through her own curiosity and trial and error, she has learned what works for Blogs and RSS/XML feeds and how to use them for marketing her own services and that of her clients. Catch her enthusiasm for this new technology and come away from the presentation with the real-world tools and know-how to do it yourself! Updated: 5/4/05

Sponsored by
Merry Bruns, ScienceSites Communications
and
The National Women's Business Center , Washington DC

TOPIC: RSS, blogs - they're everywhere and you know they're hot. Major corporations, political candidates, and small businesses are adding these tools to their marketing mix.

Are they the latest techno-fad, or can they help your business?
Join our expert panel for an practical, interactive seminar on the business value of corporate blogs and RSS Feeds.

If you use your web site to communicate with your customers, or potential customers, you'll see how these influential emerging technologies can help you get them the information they want, fast, while saving your time and sanity.
And if you're involved in e-mail marketing, you'll learn how RSS feeds can help you avoid getting lost in spam filters and reach a highly targeted, self-selected audience.

Merry Bruns, Science Sites Communications, Moderator

SPEAKER BIOS AND PRESENTATIONS:

Sabrina Pacifii

Sabrina I. Pacifici, Law Librarian
-Founder/Editor/Publisher, LLRX.com (webzine on law and technology resources, published since 1996)
-Author of beSpacific.com (www.bespacific.com,
the blog on law and technology news)

Blog resources, and presentation ("Blogs...Got Content!" (PDF) April 24, 2005)

Sabrina I. Pacifici has been an active member of the online legal community for over two decades. She created the journal PLL Perspectives in 1989, and served as its only editor and publisher until 1996. She then turned her focus to web publishing, and developed one of the first webzines targeted to the legal research community.

Launched in November 1996, LLRX.com was quickly established as a reliable online resource for researchers to leverage the expanding content of the World Wide Web. With Sabrina as the Editor, Publisher and Web Manager, the site has consistently been recognized as a publisher of comprehensive, well-documented, non-partisan reviews, guides and content-rich resources on web-related applications, tools, services, links and related information invaluable to legal researchers.

In January 2003, Sabrina launched beSpacific.com, a current awareness monitoring blog, updated daily, on breaking legal, technology and research related news and primary resources. She is the site's solo author, which has a searchable database of over 6,500 postings. Sabrina has an M.S. from The Catholic University of America, School of Library and Information Science.

Sabrina has authored many articles on legal technology topics , delivered numerous presentations at professional conferences nationwide, and has for the past two decades worked with a global 10 law firm, managing library and research services, and developing technology resources. She is the developer/web manager of the firm's cyberlaw site and firmwide research intranet, creates, authors and maintains enterprisewide blogs, and provides expert research and practice technology services.

Cheryl G. Contee
Cheryl Contee, Senior Consultant
Issue Dynamics, Inc., Washington DC 20006
www.idi.net

Presentation

Cheryl has extensive non-profit and business online content development, marketing, communications and fundraising experience. From 2001-2004, Cheryl was Webmaster and Brand Manager at Oceana, a start-up international ocean advocacy organization. Cheryl has been widely credited both within and without Oceana as creating a credible, trusted brand identity for the now-prospering non-profit.

Oceana websites, Oceana.org and OceansAtRisk.com, have won a combined nine awards in 2001, 2002 and 2003 including
o Cool Site of the Day for Earth Day 2002,
o Webbie World's Hot Pick and User's Choice awards ("Great site… design, navigation, content”) and
o the Democracy Online Project's Golden Dot Award for Innovation and Civic Excellence in Online Campaigning.

Cheryl's work helped Oceana recruit more than 100,000 e-activists and over 25,000 paying members to donate their time and money on behalf of the world's oceans.

Prior to joining Oceana, Cheryl was a Senior Producer at Discovery Communications and oversaw creative operations and marketing for all of Discovery's interactive media outside of the US in Asia, Europe and Latin America. Her team of over 40 creative professionals worldwide extended international cable TV brands online including Discovery Channel, Animal Planet, Health Channel, Travel Channel through a multilingual network of websites, e-commerce partnerships, interactive TV projects, and wireless platforms. Page views during Cheryl's tenure rose from 70,000 monthly to 4.3 million per month at peak levels within one year resulting in two industry awards and profitable advertising sales for Discovery's TV and online sales.

Cheryl received a degree at Yale University with a major in Ethics, Politics and Economics. She also has an International Executive MBA from Georgetown University.

Nancy McCord
nmccord@mccordweb.com
McCord Web Design
Voice: 301-705-7303
Fax: 301-705-7302

Presentation

Nancy McCord is the Owner and Web Designer for McCord Web Design.

McCord Web Design has been providing professional web communication
services for 4-years nationwide. The firm provides a wide range of
services from web design and development, e-newsletter design and campaign
management, webmaster outsourcing services, blog set-up, feed creation and
maintenance, to Internet marketing.

Nancy McCord received specialized training in web design at the College of
Southern Maryland and has a Bachelors Degree from the University of
Florida. She is a Professional member of the American Institute of Graphic
Artists (AIGA), member of the International Webmaster Association, the HTML
Writers Guild, and is active in her church, First Baptist of Alexandria,
Virginia.

Nancy has received the Civilian Meritorious Public Service Award from the Navy presented by
Vice Admiral P.M. Balisle, Commander of Naval Sea Systems Command, for her
design and implementation of a 400 plus page website for the NAVSEA Reserve
Program and Naval Reserve Engineering Duty Officer Community website in 2004.

Constantly striving to master new techniques and ride the crest of new
technologies, Nancy has been using feeds and Blogs for over a year already. Through
her own curiosity and trial and error, she has learned what works for
Blogs and RSS/XML feeds and how to use them for marketing her own services and that
of her clients. Catch her enthusiasm for this new technology and come away
from the presentation with the real-world tools and know-how to do it yourself!

Updated: 5/4/05